Lesbian Purchasing Power

The LGBT market accounts for $723 billion in buying power per annum.

The median combined household income of gay couples is 57% higher than opposite sex couples. (source: opuscomm group)

75% of lesbians are heavy or very heavy internet users as compared to 59% of heterosexuals. 94% of lesbians purchased something off the internet in the last year. (community marketing, inc, 2009 study)

85% of lesbian respondents said that advertising in LGBT media influences their decision to purchase products or do business with a company. (community marketing, inc, 2009 study)

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